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Hallmark's First pop-up book! Scarce complete set of 4 mini pop-up books in thier original slipcase - "The Collection of Hallmark Animal Pop-Up-Books"

Hallmark's First pop-up book! Scarce complete set of 4 mini pop-up books in thier original  slipcase -  "The Collection of Hallmark Animal Pop-Up-Books"


 
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The Collection of Hallmark Animal Pop-Up-Books

(Hallmark's very first pop-up book was this very hard to find set issued in a slipcase)

Kansas City: Hallmark Cards, 1966

All 4 books are included along with the original slipcase.

Book Titles: The Backyard Zoo; The Kingdom of the Sea; The Terrible Lizards; The World of Horses.

Each small 5 3/4" x 4 1/4" (10 x 14.5 cm) book has 36 pages and 3 V-fold double-page pop-ups in the center and inside each of the covers.

Condition: Protected by the original slipcase all 4 books are in fine condition. All 12 pop-ups are in fine condition as well. One pop-up had a small tear that has been expertly repaired - otherwise books look unused. The slipcase is in good condition with rubbing - see photos.

More information:

Hallmark published more than seventy pop-up book titles from the mid-1960s to 1980.

According to the Bowdoin Library (link below), the boxed set entitled The Collection of Hallmark Animal Pop-Up-Books
(Kansas City: Hallmark Cards, 1966.) were the first pop-up books that Hallmark ever produced.

They were written by written by Mary Loberg and David L. Harrison and illustrated by different artists.
Backyard Zoo was illustrated by Frieda L. Staake and Robert S. Robison
The Kingdom of the Sea by Brad Holland
The Terrible Lizards by Robert S. Robison
The World of Horses by Louis Marak.

They were printed in Japan. The paper engineer is unknown to us.

https://library.bowdoin.edu/arch/exhibits/popup/in-full-bloom.shtml

$650.00


Product Code: H-1

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